What is Towel GSM?

Towel GSM measures the density or how heavy and thick a towel is. Generally speaking, the heavier the towel, the better quality it is as it’s more absorbent and often softer.

What is a good GSM for towels?

Towel heaviness ranges from 300 GSM to 900 GSM, with different towel weights often used in different scenarios.

Read our guide to towel GSM below:

300-400 GSM Towels

In this range, you’ll find lighter and thinner towels that are quicker to dry, though less absorbent. Towels in the 300-400 GSM range will typically be tea towels in the kitchen, or gym towels that need light to be transported.

400-600 GSM Towels

These are medium-weight towels that are balanced between absorbency and are also relatively quick to dry. Towels in the 400-600 GSM range are generally for everyday use as bath towels, or beach towel, like our 550 GSM towel range.

600-900 GSM Towels

Towels in the 600-900 GSM range are more luxurious and are often used in boutique hotels and spas for their thick plushness and super absorbency. Because of their thickness, they take longer to dry. If you’re looking for something super luxurious, take a look at our 800 GSM towel collection.

How do you choose the right towel GSM?

Choosing the right towel GSM depends on both your budget and how you plan on using them. Lighter GSM towels are often more affordable, whereas higher GSM towels are more luxurious and therefore more expensive.

Here is what to consider when choosing new towels:

Absorbency

If you’re using towels every day after a bath or a shower, or in a commercial situation like a hotel or spa, you need towels with a higher level of absorbency.

Softness

If you have sensitive skin or are just looking for a more luxurious feel, we’d recommend choosing a higher GSM towel as they’re typically softer.

Quick drying

Lightweight towels are typically quicker to dry and therefore are designed for situations like kitchen towels.

Intent of use

If you’re travelling with a towel like to the gym, or on holiday, you would likely want a low GSM towel whereas for use at a permanent location like a home or a hotel, you’ll want high GSM towels.

Conclusion

GSM is a good way to judge how high-quality and suitable towels are for your needs. If you still need help choosing the right towel, feel free to contact our customer service team.